Adidas Hemp Sneakers
The adidas "Chronic"... "Hemp"... "Gazelle Natural"
Well, before it came to market, it was the "Chronic."
Before it came to market, it was renamed the "Hemp."
After the Clinton Administration "inhaled" the fact it was on the market, it got renamed the "Gazelle Natural."
Reportedly, this shoe was first referred to as the "Chronic" (after slang for a drug user). Then, it was first marketed as the "Hemp."
The name changed yet again. Former Federal "drug czar" and ex-mayor of Houston, Texas Lee P. Brown accused adidas of marketing the "Hemp" sneaker to "capitalize on the drug culture." (It's always been thought by some that the adidas "Trefoil" design resembles a marijuana leaf.) After this flap, adidas renamed the "Hemp" as the more politically correct "Gazelle Natural." At least on the example I was able to photograph, the renaming was partial.
The label on the box describes the contents as a "Gazelle Natural." The paper data tag attached to the shoe describes the shoe as a "Gazelle Natural." However, the model label on the shoe uses a four letter word, spelled "H-E-M-P." (Not the usual spelling of "Gazelle Natural.")
The "Gazelle Natural" shoe has the same basic design as the adidas Gazelle, but made with a hemp cloth upper. Proponents of hemp fabric state that it lasts twice as long as cotton, and it can be grown efficiently using few pesticides. The shoes are legal to own, as they contain no drug metabolites. However, all hemp fabric sold in the United States is imported. Because of drug abuse concerns, United States hemp cultivation has been illegal since 1937, except by special permit during World War II. (War historians have found a World War II-era informational film entitled "Hemp for Victory.")
In 2001, Converse also made a number of hemp sneaker styles. They made high-tops in khaki as pictured, along with black and olive. They even made low-tops in black and olive, for those who don't want a "hemp high" from their sneakers.
today Nike and Reebok also have their own hemp sneaker lines.
Textile researchers in several countries are developing improved hemp varieties. These new hemp plants produce yield plentiful fabric but do not have the drug abuse potential of the traditional varieties. In the 1800's, hemp was a perfectly ordinary cash crop. Many farmers grew hemp for fabric.
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